The post-TV-centric media and consumer landscape presents complex new challenges and opportunities for brand-builders. The stakes are particularly high in the field of financial services, but Nigel Gilbert -- Group Marketing Directro of Lloyds TSB, Britain's largest retail bank -- is leading by example and shares his thinking in an exclusive interview with afterTV
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HP is back, it seems, with a very sexy new range of PCs. We caught up with Satjiv Chahil, HP's legendary SVP of Global Marketing to talk about Silicon Valley's original and most storied brand. What Chahil had to say will surprise anyone who thinks of HP as stodgy or lacking in innovation.
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Professor Peter Cochrane is a man with uncommon sense. One of Britain's leading technology futurists and a former of head of research at British Telecom labs, Cochrane is the author of Uncommon Sense as well as the founder of Concept Labs. We talked to Professor Cochrane about next generation fiber optic connectivity, Web 2.0 and how butterfly wings are the best way to make sense of the future of technology.
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What comes after tv? In one sentence....
This was the question that we asked some of the attendees at iHollywoodForum's recent Digital Media Summit. The one sentence answers are both provocative and entertainment. So what does come after tv?
Dr Masahiro Kawahata is Chairman of Branded Asset Management (BAM) Japan. A former Director of the Fujitsu Research Institute, he is known in Japan as "the father of multimedia" for his work as National Program Director in developing the nationwide fiber optic network. So it was a great honor for us to talk to Dr Kawahata about the fate of traditional brands in the midst of the digital revolution.
LISTEN TO KAWAHATA and KEEN
On 1 March 2007, Mike Yuen, Qualcomm's mobile gaming guru, announced he was quickly bored with most of today's mobile games. When we caught up with Mike, we asked him what wasn't boring him in the mobile gaming arena. Mike's response was anything but boring.
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