John Battelle

  

Google is more than the story of some misty, happy start-up. As long as mankind exists, we will now have a digital artifact of what we’ve looked for, and what we’ve found, and what we’ve interacted with. As the Internet swallows all other forms of communication, and all that becomes indexed and tracked, everything we do with it will become knowable, not known but knowable. That is a pretty profound shift in our culture. One that gets to the edge of science fiction. — John Battelle.

Wired Magazine, The Industry Standard, Federated Media: These are only three of the things that John Battelle has done with the Web in the past ten years. And there’s more to come.

In this  interview  with Andrew Keen, Battelle casts a keen eye on what is past, and passing and to come in the Brave New Internet. Google, the subject of his latest book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture is only one of these.

LISTEN TO KEEN AND BATTELLE

Comments

[~ SearcH EngineS WeB ~]

Good interview, would have liked more detail - maybe there will be a part 2