Do we really need another book about Google? First there was John Battelle’s intelligent The Search, then the entertaining if hagiographical The Google Story by David Vise and Mark Malseed, then New York Times reporter’s Randall Stross’s darker Planet Google, and finally the provocative What Would Google Do? by über-blogger Jeff Jarvis. And now Ken Auletta, New Yorker columnist and the author of ten books, including four national bestsellers, has thrown his big mainstream media hat into the ring with a book entitled Googled: The End of the World As Know It.
So what’s new about Auletta’s Googled? ......
